New high-quality packaging has become an innovative breakthrough in the cheese market

In the representative work of American author Spencer Johnson, “Who Moved My Cheese. The cheese that the four characters are constantly searching for is both food and a metaphor for people’s pursuit of well-paying jobs, happy relationships, and good health… In fact, cheese is also known as “milk gold” due to its rich nutritional content. In recent years, with the upgrading of consumer awareness, the domestic cheese market has ushered in a “golden age”. According to Puyin International Research Report, in 2022, the retail market size of China’s cheese industry reached 14.294 billion yuan, reaching a new high.

Facing the vast market, cheese companies are also constantly exploring new consumption scenarios. Apart from rich and diverse flavors, healthy and clean ingredients, and marketing innovation, are there more possibilities for breakthroughs? The various cheese products neatly placed on the shelves of large supermarkets can reveal clues

The attractive, safe, and convenient packaging of brightly colored and childlike cheese, novel style cheese sticks, and easy to consume and suffocate absorbing cheese are increasingly favored by consumers. In the new round of consumption upgrading, new high-quality packaging has become a breakthrough point for cheese innovation.

Experience upgrade, easy to tear 

The easy tearing of packaging is crucial for cheese products consumed by children, as it affects the user experience. Inner packaging of suction cheese, using Changsu TSA ® linear tearing film allows even children to  open the packaging easily, and the new packaging design provides children with a new and smooth cheese experience. This new type of packaging is not only easy to open, but also can prevent children from ingesting raw edges when torn. In addition, the exquisite and childlike packaging form is deeply loved by users.

Taste upgrade, fresh-locking packaging

Freshness is a major direction for food upgrading, and how to maintain the original flavor and fresh taste of food for a long time while ensuring nutrition and health is also a challenge faced by the cheese industry. Adopting Changsu EHA ®fresh-locking film  which has ultra-high oxygen barrier, greatly delays the oxidation and deterioration process of cheese through physical fresh-locking, while delaying the escape of cheese aroma, reducing the risk of microbial pollution, and maintaining freshness and fragrance for a long time, making it healthier and more delicious for users to consume

Quality upgrade, safe packaging

For hard cheese products, whether the packaging bag can cope with the complex transportation environment is related to product safety. The cheese packaging bag made of Changsu has excellent anti-stretch and anti-puncture properties, which can effectively reduce the risk of breaking the bag during the logistics transportation of cheese, easily cope with various complex transportation conditions, and protect food safety for a long time

Environmental protection upgrade, green packaging

Environmental protection is another important direction of food packaging innovation, and is a new trend in the development of cheese packaging. The use of BiONLY® packaging bag, not only can achieve the overall structure of the packaging single material, biodegradable and low carbonization, but also its high transparency, good rigidity, excellent printability and other properties help green packaging cheese products stand out from the shelf