Changsu Supamid Film helps to "lock the fragrance" of pet food
Is your pet just a "pet" or a "baby" in the family? Are they boys or girls?
What's your favorite ration for your pet? Jumbo dry food or small, delicate packages of fresh food.
* Unlocking the new blue ocean, China's fresh grain market has great potential
Change is coming to the pet food industry! More and more high-end pet food brands focusing on "fresh, healthy and safe". Freshpet, the first pet food company in the US, is one of the most vigorous brands.
But in China, pet food this road is not easy to walk, and it is "fresh" related.
Traditional dry food vs. pet fresh food
Traditional pet food is often made into brown particles in order to prolong the shelf life, which makes it hard to tell what the raw material is, and loses nutrients due to excessive processing, resulting in a monotonous taste and texture. The biggest feature of pet fresh food is "fresh" -- visible raw materials without excessive processing, which not only retain the nutritional value of food, but also retain the fresh fragrance and sufficient moisture of the ingredients themselves.
* How to break through the "difficulty in locking up fresh food" for Chinese fresh grain Enterprises
As we all know, "fresh" is the most difficult to be preserved, especially in the early years, when the domestic cold chain system was not as developed as it is now. The technical difficulty of cold chain preservation persuaded many domestic practitioners, who had to give up part of the nutrition and taste of fresh pet food, and introduced the adoption of high-temperature cooking and sterilization process of normal temperature pet fresh food.
Freshpet has designed a distinctive "Freshpet kitchen" in the supply chain for the research and development, production, innovation and upgrading of refrigerated pet food and packaging. It has also built a powerful "refrigerator grid" and cooperated with several refrigerator manufacturers to independently design refrigerators, making both the cold chain and packaging a "good helper" for products.
It is knew that Freshpet has joined hands with Xiamen Changsu to combine packaging materials with Changsu ® EHA ® Fresh locking film.
Freshpet values not only the ultra-high oxygen barrier of the ®EHA® film with an oxygen penetration rate of < 2, but also its excellent fragrance preservation. Combined with packaging materials, it can not only firmly lock the delicious ingredients, but also retain the delicious food and aroma to the greatest extent, so that "pets with a sensitive sense of smell and picky taste" taste the original flavor of food.
In addition, the Changsu ®EHA® fresh locking type also has the advantages of good flexibility and high transparency, which can better display the contents, so that pet owners can clearly and intuitively see the meat, vegetables and fruits in pet fresh food when buying, not only to ensure the safety of pet food, but also to stimulate pet owners' desire to buy, improve the consumption experience.
Facing the vast market of pet fresh food in China, many pet food enterprises are preparing to make a big effort to seize this new opportunity. Although the domestic fresh food market development time is still short, but practitioners are full of confidence, with the improvement of the domestic cold chain system, the progress of material science and technology, pet fresh food market will inspire unlimited potential!
* Contact us ：bopa55@chang-su.com.cn
Post time: Nov-24-2022