A new tool for environmental marketing, biodegradable packaging used by Yili, China Resources, and Air China

In the current consumer market, environmental protection has become a new trend and a new opportunity for brands to break through.

Since the beginning of this year, China Resources has opened the first Olé low-carbon pilot tore in Shenzhen, Yili and Tmall Supermarket have launched the “Organic Low Carbon Sub operation” campaign, and Ubras launched a biodegradable underwear series made of bio based fibers… More and more consumers are willing to support brands that give back to the community and demonstrate sustainable concepts and the brand is responding to consumers’ spiritual needs and establishing a lasting influence through green innovation.

In this process, degradable materials play an important role. Whether directly applied to products or product packaging, biodegradable materials not only reduce the burden on the environment, but also enhance brand image and strengthen the emotional connection between enterprises and consumers. It has become one of the best carriers for communication between brands and consumers.

New Fashion of Green Consumption and New Challenge of Brand Competition

There is a consensus in the consumption field that green consumption has become a new trend among young people. Obtaining spiritual satisfaction through social media has become a daily routine for many young people.

The upgrading of consumption has a profound impact on corporate behavior. In the report “2023 Global Consumer Trends: China”, Mintel pointed out that consumers are more willing to support brands that give back to society and achieve their spiritual pursuit through purchases. Brands need to echo the attributes of spiritual consumption, continue to contribute to issues of consumer concern such as equality, inclusivity, and sustainability, and establish lasting influence.

According to Accenture, sustainability will become the new “digital” and every company must strive to be sustainable in order to be competitive and viable in the future.

Under this trend, enterprises keen on the market began to upgrade the brand, environmental protection is no longer just a marketing topic, but from the “virtual” to the “real”, through product and product packaging innovation, to show consumers the brand of the enterprise.

New environmentally friendly film is popular, telling a new story of sustainable brands

Many leading brands have set an example, such as Yili,  which has made many innovations in green packaging, including environmentally friendly packaging without printing or ink, sterile paper boxes, biodegradable bottle caps, and biodegradable straws; CR Vanguard launched innovative green low-carbon products in its first Olé low carbon pilot store,  such as pallets made of bagasse refining and processing, PLA materials instead of plastic caps/gloves that are difficult to degrade.

It is worth mentioning that Yili and CR Vanguard have chosen a new type of bio-degradable BiONLY coincidentally when exploring green innovation in product packaging. Yili used BiONLY on straw packaging, thereby achieving the biodegradability of the entire packaging. CR Vanguard has used BiONLY in the baking products of Olé low carbon pilot store, realizing the green upgrade of baking packaging.

Biodegradable baking packaging for Olé low-carbon pilot stores

In addition to Yili and CR Vanguard, BiONLY has also provided a series of products of well-known brands such as Air China, China Eastern Airlines, Panpan, China National Philatelic Corporation, OPPO with a “green material upgrade plan”, which is widely used in leisure food, consumer electronics, e-commerce logistics, publishing and printing and other industries, becoming an ideal green material to help major brands tell the story of “sustainability”.

BiONLY has obtained a series of international certifications

BiONLY is highly favored by leading brands due to its environmentally friendly advantages of being bio based and degradable, as well as its excellent physical properties, which can meet the two major needs of various product packaging: “green” and “functional”. It is know that BiONLY is independently developed and produced by Xiamen Changsu, and has obtained the biodegradation certification from the national authoritative agency, industrial composting certification and bio based certification issued by the European Union and DIN, as well as the title of “National Green Design Product” awarded by the Ministry of Industry and Information Technology.

When “environmental protection” has become a trend, more and more brands are beginning to comply with this trend, transforming environmental marketing into brand assets through product and packaging upgrades. In the long term, products and product packaging are the best carriers of emotional connection between enterprises and consumers. Getting more consumers’ respect through them is a compulsory course for future brand competition.